Landing Page - Why Is A Good One Crucial For Your Resale Rights Business Success

A landing page... what is it?

Well simply put it is the first page your website traffic sees when they visit your website.

Now a landing page doesn't need to be your main index page for your website, in fact it can be a page anywhere on your website.

It is any page you specify that people will see first after clicking on a link leading them to your website.

Most online marketers will swear by them, and learning how to use them to their best effect.

They aren't wrong... Think about that old addage "First Impressions Count..."!

Well that should signify to you the importance of "getting it right" when you are looking at creating a landing page for whatever purpose, if it is ever going to achieve it.

Now landing pages can have a variety of different purposes or objectives, but whatever the objective is, you must focus on making that objective the ONLY objective of that page.

Otherwise your landing page loses its impact.

So what might be typical objectives of landing pages? Let's look at five of the most common below...

1) To act as a precursor to the main sales page for your resale rights product and arouse interest by giving just enough information... so that people are keen to click a link on that page to take them to the full story!2) To entice people to give you their email addressess and to opt in to your mailing list/newsletter.

3) To announce a forthcoming event or resale rights product and increase awareness or get people to pre-register for it.

4) To conduct a poll or survey for your resale rights business

5) Straight to the sales letter page for your resale rights product.

Whatever the purpose their a number of things that you should always remember and a number of questions you should always ask yourself:

What is the impact going to be on the visitor?

And how quickly is the page going to grab the visitors attention?

What might make the visitor click off the page?

What can you do to eliminate the risk of that happening?

How can you look at making sure that JUST enough information is given to get the desired effect and not too little to have no impact, and not too much to make the visitor switch off and lose interest?

How many choices other than your main objective for your landing page are you giving your website visitor?

What else can you do to improve or make your landing page more concise?

A good way of measuring this as well as using your own judgement is to get the opinion of others.

Try asking friends or family and ask them what turned them on about the page, and what turned them off.

For example you might give an anecdote or tell a joke on the page, which whilst you personally might think is funny, may be a complete turn-offf or not funny at all for your website visitor, let alone relevant, and often an outside pair of eyes will quickly tell you of such things.

Be prepared to be flexible, and take on comments and criticisms of others, whether you feel they are justified or not.

That will stop your own personal biases about the page, and give you a fresh perspective.

Ultimately though it is YOUR decision, and your own judgement should rule after having sought the advice of others.

Another term often used to describe a type of landing page is a squeeze page and this refers to a page specifically designed to capture a prospects email address.

We will examine squeeze pages in more detail too, what makes themeffective, the objectives of a squeeze page, and why you should use them often.

So now that you know what a landing pages are...

In this section you will discover the best ways to use landing pages for maximum success and soon enough, learning how to create and using a specifically designed landing page to fulfill a specific objective will become an integral part of your resale rights business.

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